In the fast-paced world of startups, growth depends heavily on strategic marketing. Performance marketing has emerged as a key driver, offering measurable returns on investment. This guide explores the critical roles within performance marketing — SEO, SEM, social media advertising, content marketing, affiliate marketing, influencer marketing, and email marketing — to help startups scale efficiently. Each role plays a crucial part in enhancing brand visibility, driving conversions, and optimizing marketing expenditure. Understand how to align your marketing team for maximum impact and sustained growth.