The Worca Brand

Reversed

White on dark backgrounds

SVG

Mark

Icon only, for compact spaces

SVG

Dark

Dark text variant

Colors

Color Palette

Five primary colors form the core of the Worca brand. Use Worca Blue as the dominant color and Yellow sparingly as an accent.

Extended Scales

Blue

Yellow

Gray

Semantic

Typography

Type System

Three typefaces for different contexts. Urbanist for headlines, Inter for body and UI, Baskervville for editorial accents.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Urbanist

Headlines & display text

Weight 500 (Medium)

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Inter

Body, UI, general text

Weights 100 – 900

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Baskervville

Editorial, quotes, accents

Weight 400, Italic

Type Scale

H1 Human-first staffing 61px / 800 / 1.2

H2 Human-first staffing 49px / 700 / 1.2

H3 Human-first staffing 39px / 600 / 1.3

H4 Human-first staffing 31px / 600 / 1.3

Body The quick brown fox jumps over the lazy dog 16px / 400 / 1.5

Small The quick brown fox jumps over the lazy dog 14px / 400 / 1.5

Caption The quick brown fox jumps over the lazy dog 12px / 400 / 1.4

Components

UI Components

Core interactive elements with consistent styling across all Worca products.

Buttons

Primary

Background #0F64FF, white text, hover #2E4797, radius 8px

Secondary

Background #0A195A, white text, 1px border

Accent

Background #FFCB05, dark blue text #0A195A

Cards

Card Component

Background white, 1px border #E4E5EA, radius 12px, shadow 0 2px 8px rgba(46, 71, 151, 0.08)

Guidelines

Usage Rules

Do

Use Worca Blue as the dominant brand color
Pair yellow sparingly as an accent
Maintain high contrast for accessibility
Use Inter for all UI text
Use Urbanist for marketing headlines

Don't

Use yellow as a primary background
Modify logo colors or proportions
Use colors outside the defined palette
Use fonts other than Urbanist, Inter, Baskervville

Terminology

Use Instead of

Talent Candidates, users

Curate Source, find

Judgment Algorithm, system

Downloads

Download Assets

Click any asset to download. All logos are print and web ready.

Logos — SVG

Logos — Square (1024 × 1024)

Worca Logo

Worca Logo

W Mark

W Mark

Logos — Landscape (1024 × 576)

Worca Logo

Worca Logo

W Mark

W Mark

Other Logo Variants

Primary Logo

Dark Logo

White Text

Black Text

Small White

PNG · 320 × 132

Social & Branding

Social Background

PNG · 1024 × 1024

Social Background

PNG · 1536 × 1024

LinkedIn Cover

JPG

LinkedIn Banner

Branding Colors